The Customer-First Revolution in SaaS In 2024, customer-centricity isn’t just a buzzword - it’s the lifeblood of successful SaaS companies. Gone are the days when a fancy feature list could win over customers. Now, it’s all about truly understanding and solving their problems. Why customer-centricity matters more

Introduction: The Power of PQLs in a Product-Led World In the fast-paced world of B2B SaaS, clinging to traditional sales-led approaches can feel like trying to catch fish with your bare hands – you might snag a few, but it’s inefficient and, frankly, a little outdated. These old-school methods often